Universal Webhook Ingestion
Accept webhooks from any platform. Configure auth per source — HMAC signed payload, header secret, or bearer token.
Webhook → WhatsApp in minutes
Turn any webhook into a WhatsApp notification
Connect your apps to WhatsApp Cloud API without writing code. Map JSON payloads to approved templates, track delivery, and handle retries — all from one dashboard.
Free plan · No credit card · Live in under 10 minutes
mg-notify.app/dashboard
Sent today
1,284
+12% vs yesterday
Delivered
1,271
99.0% delivery rate
Failed
3
2 retrying, 1 dead
Active mappings
7
across 3 sources
Recent activity
order.confirmedorder_confirmation_v2+91·····1234read2m ago
payment.successpayment_receipt+91·····5678delivered5m ago
appointment.bookedbooking_reminder+91·····9012sent12m ago
Works withShopifyHubSpotCalendlyWooCommerceCustom APIsZapier Webhooks+ any HTTP webhook
How it works
From webhook to WhatsApp in 4 steps
No code. No complex integrations. Configure, map, and go live.
01
Connect WhatsApp
Link your Meta Business account with your Phone Number ID and access token. Test the connection instantly.
02
Sync Templates
Pull your approved WhatsApp templates from Meta. Variable slots are parsed and ready to map.
03
Create a Mapping
Pick an event type, select a template, and bind payload fields to template variables using JSONPath.
04
Go Live
Point your webhook source at your unique URL. Messages flow — tracked, queued, and retried automatically.
Features
Everything you need to automate WhatsApp
JSONPath Variable Mapping
Bind any JSON field to WhatsApp template variables using JSONPath. Test paths live against real captured payloads.
Live Message Preview
See the exact WhatsApp message your customer will receive before enabling a mapping. Unresolved variables highlighted in red.
Smart Retry Queue
Automatic retries with exponential backoff: 1m → 5m → 15m → 1h → 6h. Dead messages are resendable from the dashboard.
Delivery Funnel
Track every message: Accepted → Delivered → Read. See failed counts, error types, and provider message IDs.
AES-256 Token Encryption
Your WhatsApp access token is encrypted at rest before storage. Never exposed in client-side code or logs.
Live preview + JSONPath tester
See exactly what your customer will receive
Before enabling any mapping, preview the rendered WhatsApp message using your real captured payload. Test JSONPath expressions per variable slot and catch errors before they reach customers.
- Live message preview with real payload data
- Inline JSONPath tester per variable slot — debounced 300ms
- Unresolved {{N}} variables highlighted in red
- Recipient phone number resolved and shown below preview
- Auto-updates on slot changes with 600ms debounce
Step 3 — Preview & Save
MG Notify Business
online
Order Confirmed ✅
Hi Rahul, your order #1284 has been confirmed.
Total: ₹2,499
Estimated delivery: 3–5 business days
Track your order →
10:42 AM ✓✓
Recipient: +91·····1234 ✓
Variable bindings
$.customer.name→ "Rahul"
$.order.id→ "1284"
$.order.total→ "₹2,499"
$.order.tracking_url→ No match
Logs — Delivery Funnel
Last 7 days📨Accepted
1,284📬Delivered
1,271👁️Read
1,108⚠️Failed
3Log entries
order.confirmed
read10:42 AM
payment.success
delivered10:37 AM
signup.welcome
failed10:31 AMResend
Delivery funnel
Full visibility into every message
The Logs page shows a delivery funnel above the log table — Accepted → Delivered → Read — so you can spot drop-offs at a glance. Click any row to see the full detail: rendered components, provider message ID, error type, and delivery timestamps.
- Funnel updates live when you change filters
- Click any log row to open a detail drawer
- Resend dead messages with one click
- Filter by status, source, and date range
Pricing
Simple, transparent pricing
Start free. Upgrade when you need more volume or sources.
Free
$0/ month
Perfect for testing and low-volume use cases.
Get started free- 1 webhook source
- Up to 100 messages / month
- 5 event mappings
- Delivery logs (7-day retention)
- Live message preview
- JSONPath tester
- Manual resend for dead messages
- Multiple webhook sources
- Unlimited messages
- 30-day log retention
Most popular
Growth
$4.49/ month
For teams running real automations at scale.
Start Growth plan- Unlimited webhook sources
- Unlimited messages / month
- Unlimited event mappings
- 30-day log retention
- Live message preview
- JSONPath tester
- Manual resend for dead messages
- Delivery funnel analytics
- Priority queue processing
- Email support
All plans include: Clerk auth · AES-256 token encryption · Inngest-powered processing · Vercel deployment
FAQ
Common questions
Do I need a Meta Business account?
Yes. MG Notify connects to your own Meta WhatsApp Cloud API account. You bring your phone number and approved templates — we handle the automation layer.
What platforms can send webhooks to MG Notify?
Any platform that can POST an HTTP request. Shopify, HubSpot, Calendly, custom apps, internal tools — if it fires a webhook, MG Notify can process it.
What happens if a message fails to send?
Failed messages enter a retry queue with exponential backoff (up to 5 attempts). After that they're marked dead and can be manually resent from the dashboard.
Is my WhatsApp access token secure?
Yes. Tokens are encrypted at rest using AES-256-GCM before storage. They are never exposed in client-side code or logs.
Can I test my mapping before going live?
Absolutely. The 3-step mapping form includes a live preview that renders the exact WhatsApp message using your real captured payload data.
What's the difference between Free and Growth?
Free is great for testing and low-volume use. Growth removes all limits on sources, messages, and mappings — and adds priority processing and longer log retention.
Ready to automate your WhatsApp notifications?
Start free today. No credit card required. Upgrade to Growth when you need more.
Free plan foreverNo credit card neededLive in under 10 minutes